In today’s online environment managing the web presence your medical practice has can set you apart. Any Google search in your category will bring up an ever-increasing number of review sites, citations and directories. These sites are often the first impression patients get of your practice. They also heavily influence Google’s search results. If you don’t fill out these directories yourself they will be populated by someone else often with poor or incomplete information.
A citation is an online listing of your medical practice that can include information like:
Citations are believed to be important for ranking in Google's local search results. The more citations you have especially on high quality and heavily trafficked sites like Yelp or Healthgrades, the better your practice is likely to rank. That’s why it’s so important to submit your medical practices information to the top directories and citation sites.
A few tips on submitting your practice information include:
There are hundreds of directories and review sites but it’s important to begin with the most influential once when it comes to medical practices. Here are the top ten citations sites for doctors according to GetListed.org and WhiteSpark.ca: