3 Tips on Dental Practice Websites | Ft Lauderdale Marketing Blog
If you are looking to build or redesign a dentist website it is important to keep focused on its principal purpose…retention of existing patients and recruitment of new patients. If you get too wrapped up in "look and feel" and color schemes and ignore its marketing function you will end up with an attractive site that is never found in search and of course does nothing for bringing in new business.
No one needs to tell you that you have chosen an exceptionally competitive field. You need every edge you can get to motivate the new patient to make an appointment and give you and your staff the opportunity to prove you are the best dental care for them.Dental websites design, if done right, is a starting point in obtaining that edge.
Here are a few points to consider before building a new site or rebranding an existing website:
- Search engine friendly design. There are actually three skill sets involved in putting together a commercial website. Design, which is the appearance, development which is the technical putting together of the site and marketing which deals with sales funnel and conversions. You can have a great looking site and if anyone shows up it will be easy to convert but if it is not developed to be search engine friendly then there will be no traffic. Make certain you have a site map that makes it easy for search engine spiders to crawl your site. The easier the navigation the better picture the search engine will have of what you offer.
- Constant content. Search engines love fresh content. It is important that you consistently add new, quality content to your site and one of the easiest ways to do that is via a blog. Don't make the mistake however, of thinking that a blog is a sales message. Blogs are where you give in order to get. Blogs are used to provide actionable information to readers in order to build your reputation with them and develop a relationship. Quality definitely counts with Google. Adding content also increases the opportunity for pages to be found, traffic being driven and conversions being made. Generally speaking sites with significant quantity of quality content get more traffic than those that do not.
- Your website can't work as a standalone. Take advantage of the social media platforms like Facebook, Twitter and LinkedIn to build a network and distribute you blog content. Make sure you include the social media icons on your blog posts and encourage visitors to share. Those social signals and backlinks that occur naturally are golden when it comes to Google ranking content.
Marketing a dental practice online takes some doing but the benefits and potential ROI are certainly worth it. Don't make the mistake that many dentist websites have made. Don't put up a site and expect it to work some kind of magic without having a strategy. Work at it. Don't give up. Consistent and regular posting coupled with interaction with your network will fill up your appointment book in no time.