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Dermatology Website Design Should Be More Than Skin Deep | Weston Blog

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on Wednesday, 17 April 2013 in Medical Practice Marketing

Dermatology website design is like any other type of design in that form follows function. But what is the function of a dermatology website anyway? Well for one your site should present a positive image of your practice. That's true for any type of business or medial practice but it's especially true if you are in aesthetics. Let's face it in aesthetics image matters more. Your website should convey a sense of professionalism and expertise as well as show off your work. In this sense the photography is an essential component. Develop a clean layout with eye-catching graphics and striking photography. You can have a great layout but if you are using photos you took with a phone or a point and shoot camera you are selling your practice short. Be sure to hire a professional photographer to shoot your office as well as before and after shots of patients. Using stock photography is great way to go too, check out iStockPhoto.com

But just like the work your practice does, the website is about a lot more than just image. Today you need a comprehensive online marketing plan to be competitive and your website is the hub of your online marketing efforts that should include; social media, payer per click advertising and SEO. Your website should design should be marketing driven. When a current or prospective patient first gets to your home page there should be clear calls to action and navigation designed to take them quickly to the information they are looking for. The home page should be the entry into navigational funnels designed to convert visitors into patients.

But what's the sense of building a great site if there's no one there to see it? In order to get the highly targeted site visitors you covet the site has to be properly optimized for the search engines. That means doing extensive keyword research to see what terms people are typing into Google to find what you offer. For example if Miami Dermatologist, or Botox Treatment Weston are terms that are important to you'll want your site to appear at the top of page one of Google's search results when someone searches them. That's where search engine optimization (SEO) comes in. By designing your site properly with relevant keyword rich content you can get yourself high search ranking and dramatically increase the visitors to your site, which will only help to grow your practice.

Remember, while image matter your Dermatology website should do so much more than just look good.

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