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Why Your Medical Practice Needs to Understand Inbound Marketing | Florida Blog

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on Tuesday, 30 July 2013 in Medical Practice Marketing

You may have heard the term and asked your self, “What is Inbound Marketing anyway?” Inbound marketing is about creating and sharing content specifically designed to appeal to your target audience of potential patients. When done effectively it attracts qualified prospects and keeps them engaged with your practice.

Inbound marketing is slowly replacing more traditional marketing tools like direct mail, telemarketing and even print, radio and television advertising. More and more marketing managers are moving their budget toward inbound. And for good reason. Inbound marketing is about creating content that people love and that provides them with value. It answers their questions or even entertains. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. It can also be more cost effective and provide a greater return on your marketing spend than traditional marketing.

Start by creating great content in the form of things like blogs and videos and then sharing them through social media platforms like Twitter, Facebook, YouTube and Google+. For example if you have a dental practice you could blog about, “How to Get Your Kids to Brush.” That’s something that has great value to parents and that may even share with other parents. Anytime someone shares your content it creates more links back to your web site. The search engines like Google love to see that you have lots of content sharing and good back links to your site. Be sure to optimize your blog for keywords that are important to your practice. In the case of a Fort Lauderdale Dentist it may be,  “family dentistry Fort Lauderdale”. They will reward you with better search results ranking for keywords that you’ve optimize for which will drive more of the highly targeted your looking for to your website and eventually to your practice.

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