Dentistry is an exceptionally competitive business and it is no surprise that so many dollars are spent on dental practice marketing and dentist websites design. But to get the best ROI on that marketing investment a dental practice has to have a thorough understanding of the market that can provide the greatest number of new patients, the internet.
Online marketing is much more than simply putting up a website. In order to get the desired results (new patients) the dental practice has to understand how the architecture and content of the website contributes to search engine optimization, the value of link building, how to develop word of mouth advertising on social media sites and how to protect the practice's reputation from negative comments made online.
And that's just a start.
Quite frankly most dental practice websites fail because they don't have an integrated online marketing strategy. That's great news for the practices that understand or who have outsourced their internet marketing as they have a huge competitive advantage over dentists who have reverted back to the expensive and relatively ineffective direct mail marketing.
Consumers seeking dental services online are far more likely to make an appointment than random recipients of direct mail.
WSI Medical Marketing is an award winning online marketing organization with extensive experience in the Florida healthcare industry. We have proven, sustainable strategies that drive conversions (new patients), improve reputation and brand awareness and generate important word of mouth advertising. We do the heavy marketing lifting; you treat the new patient's teeth.
At WSI Medical Marketing we offer:
The first step to new business growth is to get together and define your objectives. Why not get the ball rolling today and contact us or give us a call at 954-302-2616 to set an appointment.