When considering home healthcare websites design and marketing there are three messages that have to be instantly conveyed to a first time visitor; competence, trust and empathy. Consider for a moment who is visiting the site. Rarely will it be the patient. More likely it will be an adult child or spouse of the patient.
This audience knows it has a problem that has to be solved but they feel vulnerable because the service solution they need is one they are probably unfamiliar with and involves inviting a stranger into the home of their loved one. They are anxious and because they are anxious they will not take the time to wade through a mountain of text to understand what a home healthcare service offers.
The effective home healthcare website will have a crisp, clean design and rely heavily on professional images and headlines/taglines that quickly convey an assuring message. The mission of the first impression is to get the visitor to immediately relate to the images, convey through easily scanned text that they are in the right place and encourage further exploration of the site allowing the healthcare providers to present their entire USP.
WSI Medical Marketing is an award winning, full service healthcare marketing organization with extensive experience serving medical professionals across the state of Florida. Ultimately the objective of any digital marketing strategy is to build business but how that is done, what the message is and how it is delivered will vary based on the medical professional's service. Persons seeking out cosmetic surgery will be motivated differently than say people looking for a chiropractor and people seeking dermatology care will obviously be motivated differently than those looking for home healthcare.
We understand the differences and we custom design complete strategies but all having the same end game in mind…build the business.
Your website is an important hub for your online marketing but it is only one element of a successful program. You need more and we provide more:
• SEO. Our medical copywriters will optimize the content for quick indexing and ranking by Google and other search engines. Our designers will create your website using a "conversion funnel" design that optimizes the call to action.
• Social Media management. Social media, including a blog, is an excellent method to build authority, relationships and trust but it can be exceptionally time consuming. We will manage your entire program leaving you responsible for handling the inbound leads.
• Reputation Management. A solid reputation is critical in the home healthcare business. We will track what is being said about your organization online and take mitigating action to bury any negative comments.
WSI Medical Marketing is the difference between simply putting up a website and making a profit from the rich online market available to you. Contact us or call today at 954-302-2616.