For many prospective new patients a Lasik Surgeons’ Website Design is the first impression they have of the practice. Your website is your storefront—it speaks to the image you wish to portray and the quality of work that you do. When you are in a specialty like Lasik Surgery that deals with vision, image matters. But the function of your website is much more than branding. Your website is the hub around which your medical practice marketing plan is built. At WSI Medical Marketing we understand how to balance these priorities because we understand the needs of Lasik Surgery practices.
Form follows function and the function of your website is to build your practice. Your new website will have a clean layout with navigation funnels to direct new visitors down the path toward becoming new patients. We call this conversion architecture, and it’s a key element to our digital marketing approach.
Your website is the destination but it’s the conversation around it that drives new patients to your site. That why we take a comprehensive approach to digital marketing that includes:
We’ll help you get to the top of the Google search results for the “paycheck” keywords that will drive prospects to your site. We have expert medical copywriters who will work with you to develop original content for your site that is both patient-friendly and optimized for search engines. The keyword-rich content will be suited to fit the specific needs of your practice and can include; detailed explanations of treatments, conditions and procedures along with biographies of your physicians and staff.
Social media platforms like Facebook, Twitter and YouTube are great instrument for engaging with current patients and connecting with new ones. Through social media we can help turn your existing patients into your most valuable advocates. We can promote positive comments and reviews and reduce the effect of negative ones. We’ll also manage all of your important local citations like Healthgrades, Yelp and Citysearch, which have an increasing influence on how prospects and referring physicians view your Lasik Surgery Practice.
If you are ready to start building your practice Contact WSI Medical today.